Amine El Assouri, Stalks

Data analysis is transforming alumni career tracking, providing higher education institutions with valuable insights to improve their programs and support the ongoing professional development of their graduates. The methods and impacts of strategic data use help guide alumni to success.

Alumni career data collection

To understand the professional development of alumni, higher education institutions implement sophisticated data collection systems. This data is gathered through detailed exit surveys, regular interviews, and interactions on professional social networks such as LinkedIn. Institutions may also collaborate with companies and organizations to track the performance and career progress of their alumni. This information often includes job titles, industry sectors, key skills developed, as well as major achievements. This data collection helps not only to understand career paths, but also to identify in-demand skills and promising sectors for future graduates.

Data analysis and processing

Once collected, the next step is to analyze the data to draw meaningful conclusions. Institutions use advanced data analysis tools to assess the effectiveness of their study programs in relation to graduates’ career outcomes. For example, analysis can reveal which curricula have contributed most to successful careers in specific sectors, or which programs require adjustment to meet the demands of the job market. This analysis helps tailor academic offerings to maximize opportunities for current and future students. In addition, it enables institutions to better advise their students on the career paths and skills they need to succeed.

Communicating results to stakeholders

Transparency in communicating the results of these analyses is essential to engage stakeholders such as prospective students, alumni, and potential employers. Universities often publish this data in annual reports or share it at webinars and conferences. This information serves not only to attract new students by highlighting the achievements of alumni, but also to strengthen relationships with employers by showing them the type of talent trained by the institution. What’s more, this data reassures donors and investors about the effectiveness of the teaching programs on offer.

Using indicators for continuous improvement

The strategic use of indicators derived from the analysis of alumni career data is crucial to the continuous improvement of educational programs. Program managers use this information to adjust curricula, integrate new skills demanded by the market and strengthen underperforming aspects. This proactive approach ensures that teaching remains relevant and competitive, preparing students to be effectively equipped for their future careers. In addition, these indicators help guide mentoring and professional development efforts to support graduates throughout their careers, ensuring an engaged and thriving alumni network.

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Founded in 2020, STALKS is a subsidiary of the OAKland Group, a Swiss group whose mission is to guide companies through the complex challenges of data security, asset management and capitalisation. Our ultimate goal is for you to use data in compliance with the highest data protection standards, while creating value for your business. Oakland’s proven expertise in data strategy, management and compliance has enabled many businesses to adopt our services in different parts of the world.


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